What is Roll of Keyword in SEO?

Keyword is a phrase in the web content that helps people to find the website through search engines.
The main purpose of using keywords in SEO is to optimize the full website with a single word.






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Optimizing your content with proper keywords will help your website rank higher, faster and get more search engine traffic…
 I'm guessing this probably isn't your first time hearing something like this. And this is because keywords play a major role as a strategy in SEO. In fact, it can make or break your SEO strategy if you do not use the right keywords.
The word 'keyword' seems pretty self-explanatory when it stands alone. But without a solid understanding of the term and all its capabilities, you will never fully understand all the importance that this little word holds in the world of SEO.
In SEO terms, keywords are words that businesses will specifically "target". That's why you all must have also heard the term "target keywords". The ranking of which keywords are sorted in Google Search determines which words and phrases are searched most often. This will help you optimize your content when the time comes.
So now that we have covered the basis of keywords, let us cover what is important for search engine optimization.
Search engine algorithms are very smart. They can now automatically detect their keywords and automatically rank pages based on their keyword optimization. The more keywords you sprinkle throughout your web content and blog, the more likely people are to find your site through search engines. This means that when a website is optimized, it "speaks the same language" as its potential visitor based on their search.